Whether you have a small shop or a small to large business on social networking sites. So here it is:

6 factors to maintain and promote to develop a good brand on social networks – 2024

1/ The number of likes and follows on the page

For many people, a Fan Page with many likes and followers shows its popularity and reputation.

For high-value brands, Facebook Fan Pages always have a large number of likes and followers.

With Twitter, that is millions of followers. Followers tend to read news about the business every day. Therefore, updating information through regular articles and videos is essential.

2/ Interaction with posts or videos

Interaction with posts, videos or Tweets shows the interest of page followers. If you notice a gradual or sudden decrease in engagement on your posts and videos, you need to find out why.

Maybe the content you bring is no longer in line with trends or what many pages have previously conveyed. In addition, “one-color” content that is not innovative, unique, or brings value to viewers’ information needs is something that needs to be evaluated.

Fresh content, trending words, and regularly updated content will help retain page followers.

Knowledge and informational articles should not be too long. Because it makes readers feel easily bored when absorbing content that is too long. Accordingly, it is necessary to convey through video. The content needs to be structured and the main ideas to be conveyed. Do not share irrelevant ideas.

3/ Spread through sharing or retweeting

The Shares feature on Facebook, Youtube, Linkedin or Retweet on Twitter are essential features to spread information and promote brands. Shares often spread quickly and exponentially.

Have you seen the Dramas spread on social networks? It spreads exponentially like a virus. Those who spread that information cannot even control it once it spreads.

Accordingly, if you want your promotional news to spread quickly, you should write it in the script form of a Drama story. It can bring results beyond your imagination.

Buying Facebook Post Shares or buying Twitter Retweets is one of the ways to push the boat out to sea. It helps create the necessary initial push so that the virus can easily spread throughout social networks.

4/ The value the content brings to visitors

Have you ever heard “Content is king?” But it is just a necessary factor that Google SEOers often use as a guideline.

How to evaluate quality content between articles? SEO standard content also includes on-page elements such as optimizing HTML tags, inserting links, image design… SEO standard articles and highly reputable websites will help the article reach TOP Google. But the conversion rate for visitors to become customers is another factor.

“Content value is the new king”. Why do I say that? Because the content that gets to the TOP of Google often depends heavily on the reputation of the page to the Google algorithm. Meanwhile, the value of content is reader-oriented, serving followers. It’s true for social media posts and videos.

The value of fresh and interesting content on Facebook and Linkedin posts does not necessarily reach the Top of Google. But there are many followers who click the Like, Share and bookmark buttons. That is the goal of social network content marketers; as it is the interaction between the channel and followers through quality content.

Potential customers on social networks can easily place an order when watching a video or reading an article with the content or message they are looking for. That article or video is not even ranked on search engines like Google, Bing or Youtube.

5/ The reputation of the channel or the brand itself

  • Every time customers order products, your shop delivers them to your door quickly and on time.
  • When customers need advice, your shop enthusiastically advises right to the point and brings the information the customer is looking for.
  • When returning goods, your Shop provides the best customer support possible.
  • The information in your article is accurate and consistent with the reality of the product.
  • The knowledge you share through videos or articles is correct and brings value to your followers. The article has a lot of interaction.

The above factors help the channel build credibility. Your brand becomes increasingly valuable in the eyes of your followers and community. Those are important factors that you need to maintain and promote so that newly posted information can easily receive the attention of followers on the channel.

6/ Conversion from visitors to potential customers

The conversion from followers, video viewers, and articles to purchasing customers. That depends on the reputation of your business or shop on #5. It also belongs to the ability to close orders through videos and sales articles on social networking sites or websites.

the number of clicks your ad received divided by the number of ad impressions. That is the CTR rate. It is very important for Fan Pages or commercial websites.

The higher the CTR rate, the higher the likelihood of closing orders. Building a high CTR rate means your ability to close sales through articles or videos.

This CTR rate often changes in a downward direction if your article does not cause many viewers to click on the website or place an order. Accordingly, improving sales skills and the ability to close orders is a vital factor for any business.

Conclude:

Conversion from visitors to leads through CTR rate is the ultimate goal of any business. Factors such as content value, video quality or interaction and spread are necessary factors to build brand popularity and reputation in the community.

The ultimate goal is still to close sales and convert visitors into potential customers. Profit is the ultimate goal of any business. Therefore, calls to close orders or make purchases are often cleverly inserted at the end of the article or at the pauses of the video.

Maintaining and reviewing the above 6 factors on a daily or weekly basis will help retain followers and grow your business in a positive direction.

Buy Views Likes is a social media solution you should consider. The first interactions or shares help create the necessary and important push to spread sales content to the community and channel followers.