Today, with the advancement of technology, independent artists have more opportunities than ever to start their own careers without the backing of majors or a large budget.
However, because of that development, more and more artists are competing with each other, and to stand out in today’s fierce music market, choosing for yourself a smart music promotion strategy will promote promote your passion as well as your music career. Let’s find out the formulas to promote music that you can learn behind the success of music phenomenon Taylor Swift!
1. Cooperation
Taylor is famous in the music industry, but she is no stranger to advertising agency people. In 2013, Taylor collaborated with Diet Coke on a cute commercial featuring kittens. But behind this playful and ubiquitous cat is a hidden strategy: one of her songs plays in the background. Her album music takes centre stage at the end of the commercial. In addition, Taylor also added her voice in the call to buy a new album.
Besides, she also has a collaboration project with the Target brand to come up with a special edition, including 3 separate recordings with bonus content.
Lesson one: Don’t go alone
You might be the independent type when it comes to promoting music, but there can be huge benefits to surround yourself with a great team of like-minded people. If you have a group of well-connected individuals who are passionate about your music, all working on your interests, that’s why your chances of success will increase.
A community of rap artists on Soundcloud might be the first place you should start. Giving them genuine compliments, expressing your interest in other people’s work can be a wise move in your music advertising campaign in the long run.
2. Build a launch script
Why wait for the press to cover you? Create your own informational program.
Last December 2020 Taylor in a GMA interview filmed a show that introduced the upcoming folklore album to the audience at the studio and the show was broadcast live to the world. During that show, Taylor teased them about her new album, where she got her inspiration from and revealed some footage from a new music video.
If you are a fan then you are in heaven. Other brands can learn from this. Your fan wants to know about the post-launch story. Not far, the episode that Apple made for Jony Ive is a typical brand campaign.
Lesson two: The launch scenario needs to be prepared early.
By stimulating your audience’s curiosity and building their expectations, you can easily get more support on the day your album/song is released. Currently, many artists have taken advantage of the Youtube Tab community feature to announce and call for more attention from their fans on upcoming songs.
3. Preview music
Taylor started the pre-release phase with a familiar “trial/listen to test” approach: previewing a music video. The short release preview video alone is a complete and intelligent product, in which each scene or the way the music is chosen expresses the spirit of the whole song. She dances and plays on many music platforms. different (as a subtle hint that she was changing her music). And the best move is at the end of the video when she and her fans both appear in it. That’s right, Taylor Swift fans were selected through social media, then they were mailed and now learn to perform with their idols.
Lesson three: Show what’s great about your product (and get your fans involved).
Album Preview offers the audience a chance to hear highlights in their entire dedicated album. A preview that properly expresses the spirit of the song/album will stimulate the public’s curiosity, make them look forward to and wait for your upcoming work.
Having a large & dedicated mailing list is one of your strengths when releasing independent music. There’s no better way to reach your target audience than people willing to give you their email address. That means they want to hear from you and a direct message to their inbox about the latest release. or your upcoming tour is more likely to reach them than a social post might be constrained by the limited reach platform.
4. Be friends with audiences
Taylor’s way of communicating with her fans is not simply chatting on skype or commenting back and forth on Twitter, but she also invites her dear fans to “come to her house”. This idea is called “Secret Dates”.
At parties like this, Taylor often plays songs from her album, and even treats fans with delicious cookies. She often organizes these parties at her home in New York, Los Angeles and Rhode Island. If the party is arranged by her in Nashville, Taylor’s “parents” will also join the fun with their daughter, and they also invite relatives to visit. She also has a rented apartment in London to bring this idea to fans in the UK.
And after-parties like that, guess what happens? The country music lady’s friendly fan ambassadors won’t stop sharing stories about their idol and her “coming soon” spiritual food.
Lesson 4: Don’t expect your fans to actively find you – go to them.
It sounds obvious that if you’re into rock music, join rock communities, rock concerts at bars and win fans’ hearts.
However, not every niche is categorized by genre. If your music has broader appeal, try starting locally. People often want to see an artist from their area succeed. Take advantage of this mentality and grow your fan base almost at home before expanding nationally or even globally. Playing music on the street or performing at a bar in your area is an easy way to get publicity for your band and music works.
5. Communication “cross-platform”
Communication is an integral part of any music advertising campaign.
However, how to manage and arrange them wisely is a difficult problem for any artist. As a talented singer, Taylor Swift not only composes music but also plays all the actors. roles behind his songs, from directing to pitching ideas. It can be said that she knows how to take advantage of the media.
To hit the public’s perception, Taylor will choose to appear in media with wide coverage such as TV ads, newspaper ads and banners. For listening to her music product, Taylor will film to upload to the Internet and choose to appear on some PR articles. In addition, PR is also used in talk shows and unexpected performances. She uses Internet videos to perform demo songs.
From read above, we will see how Taylor Swift interacts with her fans mainly on Skype and Twitter. However, she does not forget Instagram and Tumblr, on the contrary, she uses them quite effectively and intelligently. On Instagram, she “unveiled” the secrets of her songs by posting lyrics on top of a diary-style design. With Tumblr, you can easily follow through the stories she narrates as a true, life-long journey.
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Lesson 5: The skilful use of total media is a new way to make a media plan.
Final Words
As independent music artists, we understand that sometimes you feel like a lone wolf on your product development journey. Promoting music on a multimedia platform certainly requires a lot of investment.
That’s why we’re here, saving you up to 90% of your time and effort. At Buy Views Likes, we provides a solution for your promotional music campaign. We will help you to increase the number of specific public interests such as getting more likes and subscribers for your channel from Youtube, Facebook, Instagram, Soundcloud or Spotify. It is no doubt that when owning a social media account that has 10k – 20k followers, you will definitely look more reputable in the eyes of your friends, getting more attention and interest. Furthermore, your channel is 100% guaranteed with absolute safety since you have never asked for any private information.
