The importance of driving traffic to the website

Quality and in-demand website traffic is an important element in converting visitors into potential customers.

Many websites have friendly, eye-catching interfaces and necessary information but do not have many customers. Because they still don’t know how to attract and convert traffic into potential buyers.

In particular, traffic that needs to use services or buy products is the audience that all commercial websites are targeting. You need to convert search traffic into potential customers.

In this article, high-quality traffic means traffic that has a need for services and products.

4 ways to market and attract high quality traffic to your website

1/ Blogging (content creation)

Blogging about the products and services you are selling is the best way to make sales. Although people are preferring short videos shared on social networking sites. But in the long run, I believe that creating content by writing articles always wins over other ways.

  • Understand the services and products you are selling

Understanding your products, services and even your competitors is the secret to winning the race. Advantages and disadvantages of your service compared to your competitors.

Take the time to research what is the competitive advantage of your products and services compared to your competitors!? That’s how you will use it to emphasize your advantage while creating content and writing articles.

For example, if you have the advantage of a cheap product, you should emphasize the price. If you focus on quality at an affordable price; You should talk a lot about the quality and stability of the products you are selling.

  • Search for specific niches and topics to write articles

Tool you can refer to for keyword research: Google Keyword Planner Tool.

Finding a niche for your writing is important. If you write articles about general topics or keywords that other websites have exploited and posted. It is very difficult for your article to rank Top Google for that keyword.

The secret is to choose long-tail keywords that are 3 to 5 words in length. The more specific your product keywords are, the better.

Articles displayed on TOP Google are the decisive factor in converting traffic to buy your products. Therefore, those articles need to have specific and detailed topics. Focus on your niche.

  • Thoroughly exploit the selected topic

Selected topics should be thoroughly researched and exploited. For example, if you explore the topic: “buying and selling used cars“, you should write about keywords that not yet exploited.

For example:

“buy old cars”

“old cars that have been used for many generations”

“buy old cars from 2020”

“buying and selling broken cars”

…

The keywords are a bit odd, but many people search for those keywords on Google. Even Google Keyword Planner Tool has not yet updated those keywords. Keywords that have few searches and have not been updated are topics that you should exploit.

You should focus on writing about 1 topic for 5-8 articles.

Articles with a review and comparison nature are often articles that bring in a number of customers in need. Those are customers with very high conversion rates.

2/ Share content regularly on social networking sites

  • Facebook

Sharing content on Facebook Fan Page is a popular method used by many digital marketers. But maybe you still don’t know?! Except for articles or tutorial posts, you should not share too long and rambling. Nowadays, social network users tend to hesitate to read content that is too long and does not create much value.

It is very difficult for you to maintain sharing lengthy content and always create inspiration and excitement for readers day after day. Therefore, the secret is to share short articles (from 300-500 words) every day. Maintain regular posting (at least 1 post every 1-2 days).

You can post photos and customer reviews about your products and services on your Facebook Fan Page. This helps maintain and retain customers and aims to attract new visitors to the site.

  • Tiktok

Tiktok is currently leading the way in short videos. Users want to entertain and search for services through short videos. Therefore, you can record videos of 1 minute or less and post them to Tiktok every day.

Tiktok videos are a way to directly attract click traffic to your product and service pages. You need to direct traffic to your order page or contact via Zalo / Facebook Messenger.

Hiring Tiktok KOLs to promote products is an effective way that many sellers have applied.

Topics about beauty, cuisine, technology products… are often chosen by many sellers to promote on Tiktok.

Note: Adding the hashtag # about your product in each post will help the social network algorithm easily recognize the content being shared.

3/ Create Google or Facebook ADS ads campaigns

If you have plenty of budget, you can hire a Google ads or Facebook Ads service. But there are a few things about Google ads or Facebook Ads you need to know:

  • Does your Ads advertising campaign take a few months (at least 2-3 months) to see effectiveness? Because machine learning Google and Facebook need to be aware of your audience’s behavior and the campaign you are targeting.
  • Not all of your Google Ads campaigns are in the Top 1-3 Google Search for the selected keyword. Your ad is probably on page 2-3 of Google.
  • Initially, you can only focus on about 5-7 keywords when running on Google Ads.
  • You need to recognize ineffective advertising campaigns on Google or Facebook Ads and stop them. Not every campaign is as effective as you want. You need to track the campaigns you have created.

4/ Buy website traffic from reputable and professional services

“The 80-20 or 90-10 rule” are rules that you need to keep in mind when buying website traffic.

It means 80% or 90% of traffic may be ineffective. Only 10% to 20% are people who may have a need for your products or services.

For example, you buy 5,000 website traffic but only about 500 traffic have need or interest in your products or services. Of those 500 traffic, maybe 10%-20% (50-100 traffic) will pick up the phone and contact you.

Buying real traffic for your website is a way to save costs compared to running Google or Facebook Ads. However, you need to choose a service to increase website traffic that is reputable and has many years of experience.

Buy Views Likes is one of the leading reputable website traffic increasing service providers today. Buyers can choose the country for which website traffic they want to target.

Buyers can also choose a monthly package. This means the website will receive 100-200-500 or 1000 traffic (depending on the monthly traffic package) everyday for 1 month.

Conclusion:

You can apply all of the above methods at the same time. Depending on the budget you have, choose the appropriate way to increase website traffic.

The above methods require you to understand your services, products and competitors. Exploiting niches that your competitors aren’t doing is the secret. Content marketing and posting on blogs or Fan Pages is something you need to maintain.