The popularity of Instagram makes more and more brands choose this platform to do business and market to target audiences. However, does your business know how to make a significant impact on a platform where a large number of young users are present every day, especially this gen Z and millennials? See how to develop the personal brand of famous Influencers in many fields. These are the people who can make tens of thousands of dollars from their posts, we have compiled 5 recipes for your business to implement marketing on Instagram more effectively and become a “hot” Instagram account in the eyes of the public.
Social media engagement has not only brought about a major shift in the way consumers consume, but today social media is the fourth-biggest buying motivator, second only to the advice of friends and family and discount programs.
1. The niche:
In a fragmented society, each public figure will have an unmistakable personality. For example, a beauty blogger with knowledge of chemistry, reading cosmetic ingredients lists or the ability to advise on skincare health will likely attract more followers than usual than others in the same field.
Therefore, every brand must build its unique colour, or personality direction for Instagram content, vintage fashion, handmade leather goods, homemade food… Posts above Your Instagram should reflect what is within the business itself, which is what the public want to see to remember them, not some clean, discreet, flawless content like jewels in a glass case.
2. Story-telling:
If you think that you can become an Instagram influencer just by sharing “gorgeous” photos, you are clearly wrong. A public figure needs to have a specific personality and show it by telling his or her real-life stories. Captions are just as important as the photos themselves, which is the fastest way to build trust among fans. Travel blogger Helene Sula has an Instagram bio that describes herself as a Muslim traveller. And in her biography, she tells the story of leaving everything behind to find a way to move to Germany. The public, especially at Instagram, which is mostly Gen Y and Z, tends to be curious about personality characters, so to be sure to impress brands don’t bring a white colour, but rather provide conflicting points within its own branded content.
3. The power of “Stories” feature:
In fact, more than 200 million Instagram users are using this feature daily. The potential power of Instagram Stories gives your business that even non-followers can discover you from Stories. By adding hashtags or locations to Stories, your business can be reached by more people. And if you have more than 10,000 followers, you can attach an external link that directs traffic to the sponsored brands that do business with you. In addition, the Stories feature also allows tagging (tag) other users together.
4. Hashtags with high search volume are not a good choice:
Because high search volume means high competition, a lot of accounts will post similar content. So, the chances of a post being discovered are using hashtags with medium search volume. Ideally, use a mix of hashtags that range in search volume from over 10,000 to a million.
Hashtags with medium search volume
5. Convert to a business account:
Once you’ve converted to a business account, you’ll see a chart icon in the upper-right corner of your profile. It’s the button for Instagram Insights, where you can find metrics like account reach, profile views, website clicks, call clicks, email clicks…
Instagram Insights Section
Some tips to increase post engagement:
- Include a call-to-action in your post’s caption
- Post when you can get maximum reach (using the information in Instagram Insights).
- Organize giveaways and contests.
- Use polls in Stories
- Follow accounts with similar content and interact with them
However, in case you don’t want to convert to a business account, we suggest some free professional apps to help manage and track metrics from your Instagram account.
Instagram Keyhole: is a paid service but it offers a free trial. Use for Instagram account analytics or hashtag tracking. However, the trial only allows data to be displayed for up to one year, with up to 99 posts.
Simply Measured: offers a free Instagram user report for accounts with up to 25,000 followers. All the user has to do is fill out the form, the app will give you a report on the account. your Instagram account for the last two weeks.
Simply Measured Analytics Tool
Websta: is a free Instagram analytics tool. It is similar to the regular Instagram analytics tool but with some more detailed features. For example, you can create up to three custom feeds (3 accounts equivalent), respond to comments on your posts, and track which Instagram accounts and hashtags are leading.
Finally, expert advice: don’t expect to make an impact on Instagram overnight. In the long run, the important thing every business need to keep in mind is to create content-driven specifically for the brand personality, and consistently deliver it to the public on this social networking platform.
However, if your business is having a hard time getting started with attracting a lot of likes and followers on Instagram, don’t hesitate to sign up for the BuyViewsLikes service to increase engagement on social platforms. Here we provide the number of Instagram likes and Instagram followers as well as comments according to your requirements with a 100% quality guarantee and warranty if you encounter problems.
